Without deduplication, you’ll see inflated event counts?
adsimpression Latest Questions
Meta Ecosystem can be optimised through campaign objectives for achieving results at a lower cost with maximum value.
Event Match Quality (EMQ) affects Meta’s ability to attribute server-side events to real users, directly impacting ad optimization.
Pixel-based tracking sends user data from the browser (client-side) to Meta, but it’s increasingly unreliable due to cookie restrictions, ad blockers, and privacy policies like iOS ATT. Conversions API (CAPI) works server-to-server and avoids these limitations by sending data directly ...
A poor landing page drags down ad performance even with great ad copy.
Overlapping keywords across campaigns/ad groups can hurt performance.
PMax doesn’t target based on audience signals directly, so what role do they play?