Event Match Quality (EMQ) affects Meta’s ability to attribute server-side events to real users, directly impacting ad optimization.
adsimpression Latest Questions
Pixel-based tracking sends user data from the browser (client-side) to Meta, but it’s increasingly unreliable due to cookie restrictions, ad blockers, and privacy policies like iOS ATT. Conversions API (CAPI) works server-to-server and avoids these limitations by sending data directly ...
A poor landing page drags down ad performance even with great ad copy.
Overlapping keywords across campaigns/ad groups can hurt performance.
PMax doesn’t target based on audience signals directly, so what role do they play?
Ad Rank determines where your ad appears on the search results page.
Explain the process of how it is done and what is its purpose?