Pixel-based tracking sends user data from the browser (client-side) to Meta, but it’s increasingly unreliable due to cookie restrictions, ad blockers, and privacy policies like iOS ATT. Conversions API (CAPI) works server-to-server and avoids these limitations by sending data directly ...
adsimpression Latest Questions
Meta Ecosystem can be optimised through campaign objectives for achieving results at a lower cost with maximum value.
Without deduplication, you’ll see inflated event counts?
CRM integration allows syncing first-party data into Meta for precise retargeting
Which advertising platform delivers better results, Facebook or Google?
What are known as key events in analytics and how to differentiate between normal events and key events?
Explain how dynamic search campaign works and how it can help us get better performance.