Pixel-based tracking sends user data from the browser (client-side) to Meta, but it’s increasingly unreliable due to cookie restrictions, ad blockers, and privacy policies like iOS ATT. Conversions API (CAPI) works server-to-server and avoids these limitations by sending data directly ...
adsimpression Latest Questions
Explain how dynamic search campaign works and how it can help us get better performance.
Event Match Quality (EMQ) affects Meta’s ability to attribute server-side events to real users, directly impacting ad optimization.
Recently heard about Heap which seems pretty cool, but I’m not sure if it would really be valuable, or simply another tool that I need to check. We are not at the point of using HubSpot/Marketo yet so Heap’s free ...
What is quality score how does it effect campaigns performance and how important is quality score?
Meta Ecosystem can be optimised through campaign objectives for achieving results at a lower cost with maximum value.
What are known as key events in analytics and how to differentiate between normal events and key events?