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How can you improve landing page experience for better Quality Score?
Ensure fast load speed, mobile-friendliness, relevant content, and clear CTAs. Match ad message to page content. Use strong UX and avoid pop-ups or misleading info to boost engagement and conversion rates.
Ensure fast load speed, mobile-friendliness, relevant content, and clear CTAs. Match ad message to page content. Use strong UX and avoid pop-ups or misleading info to boost engagement and conversion rates.
See lessHow do you structure campaigns to avoid cannibalization in Search Ads?
Use keyword mapping and match types carefully. Segment campaigns by theme, intent, or funnel stage. Apply negative keywords between campaigns to prevent overlap and ensure the right ad shows for each search.
Use keyword mapping and match types carefully. Segment campaigns by theme, intent, or funnel stage. Apply negative keywords between campaigns to prevent overlap and ensure the right ad shows for each search.
See lessHow do Audience Signals in Performance Max campaigns influence results?
Audience Signals guide Google's AI during the learning phase by suggesting ideal customers. They don’t limit targeting but help Google find high-converting users faster, improving performance over time.
Audience Signals guide Google’s AI during the learning phase by suggesting ideal customers. They don’t limit targeting but help Google find high-converting users faster, improving performance over time.
See lessWhat is Ad Rank, and how does it impact auction outcomes?
Ad Rank = Bid × Quality Score × Ad extensions/format impact. It decides if and where your ad shows. Even with a high bid, a low Quality Score can lower your position or prevent your ad from showing.
Ad Rank = Bid × Quality Score × Ad extensions/format impact. It decides if and where your ad shows. Even with a high bid, a low Quality Score can lower your position or prevent your ad from showing.
See lessHow does Smart Bidding work and when should you use it?
Smart Bidding uses Google’s AI to adjust bids in real time based on factors like device, location, time of day, and audience. It works best when you have enough conversion data (15–30 conversions in last 30 days) and want to optimize for goals like CPA or ROAS.
Smart Bidding uses Google’s AI to adjust bids in real time based on factors like device, location, time of day, and audience. It works best when you have enough conversion data (15–30 conversions in last 30 days) and want to optimize for goals like CPA or ROAS.
See lessWhat is a Quality Score?
A rating (1–10) of your ad's relevance and quality. What affects it?CTR, ad relevance, and landing page quality. Why is it important?Higher scores mean lower costs and better ad positions.
A rating (1–10) of your ad’s relevance and quality.
What affects it?
CTR, ad relevance, and landing page quality.
Why is it important?
See lessHigher scores mean lower costs and better ad positions.