Meta Ecosystem can be optimised through campaign objectives for achieving results at a lower cost with maximum value.
Describe how you would structure a full-funnel campaign for a D2C brand using both branding and performance objectives.
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Meta Ecosystem can be optimised through campaign objectives for achieving results at a lower cost with maximum value.
Awareness: Use ‘Brand Awareness’ or ‘Video Views’ with broad or lookalike audiences, optimizing for ThruPlay or Ad Recall. Measure via CPM and VTR.
Consideration: Use ‘Engagement’ or ‘Traffic’ to retarget 75% video viewers or page engagers. Optimize for Landing Page Views or Engagement.
Conversion: Use ‘Sales’ with custom audiences like Add to Cart or View Content. Optimize for Purchase event and monitor ROAS.
Retargeting: Serve DPAs or discount creatives to cart abandoners.
Use Advantage+ Placements broadly but manually optimize retargeting placements for Instagram Stories and Facebook Feed.